The Bio-availability Conundrum

I get many questions about water-soluble CBD products. This week a client sent me a 46-page piece about CBD and wanted to know my thoughts. Here is my short answer to a very complicated question.

The document was one of those –-if you want the answer, you’ll have to keep reading— type marketing pieces that I find personally insulting. Having been a marketing professional in technology for 30 years, I am always very turned off by this type of consumer marketing tactic. But I was asked, so I took a deep breath and read through it with an open mind, as I am ever hopeful that I will learn something new or of value.

I found many statements that were simply inaccurate, misconstrued (causing ever more confusion with consumers) and downright sensational. Of course, the purpose was to suck the reader into why they would want to purchase the particular product that was being offered by the author of the document.

The bottom line is that cannabinoids, including Cannabidiol (CBD) are naturally ‘fat’ soluble. They always have been, it’s how nature evolved. When the oil from the cannabis plant is extracted, the compounds are generally activated through a heating process known as decarboxylation which activates the cannabinoids from their natural acid state. It is these activated cannabinoids, when ingested, that bind to our endocannabinoid receptors.

Manufacturers that are offering water-soluble solutions, purporting that water based is best, are manipulating the CBD molecule to fit their model and the word bio-available is becoming a CBD industry buzzword. There is much discussion (and disagreement) around which type of CBD is better, but we don’t necessarily know if a water-soluble cannabinoid is good, better or bad. Not yet.

My personal philosophy is – First: Why mess with nature? If cannabinoids are naturally fat soluble, then the best way to use them is the way nature intended. I have personal concerns over what we don’t know about breaking down the molecule and making it water soluble. What is this actually doing on a cellular level to our system? I fear we won’t know the answer to this question for years. Second: The best product is the one that delivers the desired result for the individual using it.

So, as you jump into that cannabis S.E.A. (select-experiment-adjust), if you find that one product works better for you than another, you’re right. CBD is not a magic pill, nor is it a cure-all. But it can be a very effective remedy for many situations.

That is my two-cents. I hope anyone reading this post finds it helpful. Enjoy your journey!